What is Salesforce Industries?

Posted by Vinay Vernekar 28th September 2025

Overview

Salesforce Industries (formerly Vlocity) is Salesforce’s family of industry-specific cloud solutions built on the Salesforce Platform. It delivers pre-built data models, UI components, business processes, and packaged integrations tailored to verticals such as Communications, Media, Insurance, Health, Financial Services, and Public Sector. By combining Salesforce’s core CRM capabilities with industry logic and accelerators, Salesforce Industries helps organizations deploy faster, reduce customization effort, and deliver industry-specific customer experiences.

Why organizations use Salesforce Industries

Salesforce Industries provides:

  • Pre-built industry data models and objects that reflect real-world business entities.
  • Packaged processes and templates to accelerate go-lives (quotes, policies, claims, order management).
  • OmniStudio tools (formerly Vlocity) like FlexCards, OmniScripts, and DataRaptors for rapid UI and integration development.
  • Best-practice integrations and adapters for common backend systems.
  • Compliance and domain-specific functionality out of the box.

Key components

Important building blocks of Salesforce Industries include:

  • Industry Data Models — extended schema and objects tailored to each industry.
  • OmniStudio — low-code tools for building guided processes and dynamic UIs (OmniScripts, FlexCards).
  • DataRaptor & Integration Procedures — declarative ETL and server-side orchestration for data mapping and integrations.
  • Industry Accelerators — pre-configured templates for quotes, orders, policies, claims, billing workflows.
  • CPQ and Billing extensions — industry-tuned quoting and monetization features where applicable.

How it differs from core Salesforce

While core Salesforce provides a flexible CRM platform, Salesforce Industries adds domain-specific layers so teams don’t have to build complex industry logic from scratch. Rather than creating custom objects, flows, and integrations for complex processes like insurance claims or telecom order capture, Industries provides proven artifacts and tooling to speed delivery and reduce risk.

Typical use cases

Common projects that benefit from Salesforce Industries include:

  • Communications: order orchestration, product catalogs, and service activation.
  • Insurance: policy administration, claims processing, and agent portals.
  • Healthcare: patient engagement, care coordination, and benefits administration.
  • Financial services: client onboarding, portfolio servicing, and regulatory workflows.

Implementation tips

  • Assess whether the industry package aligns with your business processes before heavy customization.
  • Use OmniStudio for rapid, maintainable UI and integration layers instead of custom code when possible.
  • Plan data migration carefully — industry data models may require mapping from legacy schemas.
  • Leverage Salesforce Industries experts or partners for complex transformations and packaged implementations.

Certifications and learning

Salesforce offers learning paths and certifications related to Industry Clouds and OmniStudio (look for badges like Salesforce Industries CPQ or OmniStudio Developer). Familiarity with standard Salesforce concepts (Sales Cloud, Service Cloud, Apex, Flows) combined with OmniStudio skills is valuable for industry-focused roles.

Summary

Salesforce Industries brings vertical-specific products and low-code tools on top of Salesforce to accelerate delivery and provide industry-grade functionality. For organizations with complex, domain-specific processes, it reduces time-to-value and helps implement best-practice workflows with less custom development.

Keywords: Salesforce Industries, Vlocity, Industry Cloud, OmniStudio, DataRaptor, Integration Procedures, industry data model, FlexCards, OmniScripts.

Tags: